After a 10-year legacy at his award-winning creative agency, The Hybrid Creative, Zack's business was acquired by KushCo Holdings, a publicly traded cannabis packaging and ancillary services company. After completing a run with KushCo as the Director of Corporate Responsibility, Zack was swooped up by his oldest and most cherished client, CannaCraft.
As the Vice President of Marketing, Zack can finally take his unparalleled knowledge of cannabis brand strategy and marketing as well as his long history in event and festival production, and apply it to a single house of brands. The opportunity to evolve the customer experience by fulfilling the brand promise through retail, digital and experiential marketing is a dream that Zack's career has prepared him to explore deeply.
As a lifelong entrepreneur, Zack brings 20+ years of experience in brand development, design, marketing and event production. Having been raised by cannabis farmers in the Emerald Triangle, he is truly “second generation.” Zack started his first agency, Greenfield Graphics in 1997 where he branded some of the industry’s first hydroponics brands. Since those early days, he has played an active role in defining the emerging cannabis industry as we know it today.
Zack’s passion for building the industry’s most successful brands is evident in his past client list and portfolio of work. His innovative method for creating purpose-driven, sustainable and radically differentiated brands is the subject of many of his keynote and panel presentations. By embracing a value-driven approach to every working relationship, he has been effective at bringing thought leaders together to collaborate and co-create. The success of this can be seen in his world-class team and vast professional network.