Laura brings over two decades of experience to CannaCraft. As the Vice President of Strategy, Laura is responsible for leading projects in diverse areas of the business with rigorous, fact-based strategic decisions; including sales analytics, business and market insights and strategic planning.
Before joining CannaCraft, Laura spent 10 years in alcoholic beverage. In her most recent role as the Vice President of Strategy at Lagunitas Brewing Company, Laura was responsible for overseeing the brewery’s business intelligence & sales analytics, pricing & revenue management, category development, international project support and consumer insights. Laura played a role in the brewery’s acquisition by Heineken, a significant transaction in the craft beer world. She also contributed to the expansion of Lagunitas sales footprint from 6 countries to more than 40 countries. Earlier in her career, Laura held positions with E&J Gallo Winery, KPMG and BearingPoint Consulting (formerly KPMG Consulting).
Laura received her MBA from the University of Chicago Booth School of Business and her undergraduate degree from Georgetown University.